UX/UI Design

Mezmo Homepage

As Mezmo transitioned from offering two distinct products—log analysis and telemetry pipelines—to positioning itself as a unified observability platform, I led the design of a new homepage experience to reflect that shift.

Role/Services
UX/UI, Art Direction, Design, AI Prototyping, Interviews
The Challenge

Previously, users would simply log in and be dropped directly into the product with no communication, orientation, or guidance. This lack of context was especially jarring for new users who had just completed onboarding, as the disconnect between the guided setup and the unstructured user experience made the platform feel fragmented rather than cohesive.

The goal was to create a central landing page that provided users with a high-level overview of their account and quick access to their most-used actions across the platform.

Key challenges included:

  • Platform cohesion: apps felt separate
  • Lack of orientation after log in
  • Unifiying design covering 2 different products
  • Needed quicker access to commonly used features
Mezmo Homepage Design
Research, Strategy & Design

Working quickly we planned out a multi-phase approach. I worked closely with product, design and engineering teams to quickly create mockups and prototypes – both manually and with the aid of AI. We launched a streamlined phase one experience designed for fast implementation and early customer feedback.

The initial phase included:

  • Competitive analysis
  • Brainstorming and collaboration with design team
  • AI Prototyping based off PRD requirements
  • Working closely with engineering to rapidly deploy phase 1

Future iterations were planned to include personalized content, usage-driven insights, and an AI-powered assistant, laying the foundation for a more intelligent and integrated platform experience. These enhancements were intended to not only guide users quickly to high-value actions but also to reduce cognitive load by surfacing relevant information at the right time.

By aligning platform intelligence with user behavior, the homepage could evolve into a true command center—making orientation, guidance, and common actions into one cohesive entry point.

Future Design Image of the Mezmo Homepage

I worked with the marketing team to write and publish a blog post announcing the homepage release. The post highlighted key improvements, framed the launch as part of an ongoing evolution, and invited customers to share feedback—strengthening transparency and user engagement. By positioning the release as a collaborative milestone rather than a finished product, the post helped set expectations for continuous iteration and reinforced Mezmo’s commitment to building the platform in partnership with its users.

Screenshot of blog post
Next Project
Menu